Fed up of mundane tweets flooding your Twitter stream? Well we have just the thing to transform those boring tweets into something hilarious! Expedia have launched a new campaign called ‘Travel Yourself Interesting‘.
This message from @RealMattLucas got the ‘travel yourself interesting’ treatment from Expedia when his, not so inspiring tweet, “Ugh! This water’s all wet” was taken to South Africa.
Andrew Warner, senior marketing director EMEA at Expedia said the campaign hopes to persuade people to seize the moment. He added: “By taking people’s everyday humdrum tweets and transforming them into fun content just by placing them in a quirky new location. With almost instant content generation we are showing, directly and immediately, how rapidly you can transform the mundane to the marvelous through travel.”